UAE to develop AI to transform national media strategy
National Media Office awards contract to Presight to develop new platform
#UAE #media - The UAE's National Media Office (NMO) has awarded a strategic contract to Abu Dhabi-based AI analytics company Presight to develop an artificial intelligence platform to provide real-time insights on the UAE’s media ecosystem, narratives and how they map to national priorities. Announced at Make it in the Emirates 2025, the partnership will utilise Presight's sovereign generative AI capabilities to deliver real-time sentiment intelligence across billions of daily media data points. Abu Dhabi-headquartered Presight, an ADX-listed public company majority-owned by G42, will develop custom AI solutions to “secure the UAE’s media ecosystem and align media messaging with national priorities.”
SO WHAT? - The strategic use of AI and advanced analytics to help shape national media strategy could prove to be a fundamental shift in how the UAE government approaches media intelligence and strategic communications. The UAE government is becoming and intensive user of AI and has increasingly begun applying the technologies to strategic planning. By deploying sovereign AI technology for media analysis, the UAE is establishing a precedent for AI-driven national narrative management that could influence how countries worldwide secure their information ecosystems against increasingly complex global media dynamics.
National Media Office (NMO) of the United Arab Emirates has awarded a strategic contract to Abu Dhabi-based AI analytics company Presight to deploy artificial intelligence across the nation's media ecosystem.
The partnership centres on two core workstreams:
AI-Driven Media Insights that will analyse sentiment, extract key narratives and recommend evidence-based messaging frameworks; and
a Data Lake for Strategic Advantage to consolidate UAE media assets into a unified hub supporting secure collaboration across government.
Similar Presight AI solutions deployed elsewhere in the Emirates have reportedly achieved over AED 1 billion ($270m) in annual efficiency gains, saved more than two million labour-hours, and enabled 100% automated data processing according to the announcement.
The initiative supports the National Media Office's mandate to grow the UAE's media ecosystem, empower skilled professionals to lead the country's media industry, and strengthen the nation's regional and international standing through strategic AI application.
The custom-built AI platform will provide real-time sentiment analysis and strategic insights across billions of media data points daily, transforming the UAE's ability to understand, anticipate and respond to emerging media narratives with unprecedented speed.
The partnership aligns with the UAE's broader Industrial Strategy and Vision 2031 objectives, positioning sovereign AI development as a key driver of national economic and strategic advancement in the information domain.
The announcement at Make it in the Emirates 2025 underscores the UAE's commitment to domestically developed technological solutions.
ZOOM OUT - The National Media Office was established under the Ministry of Presidential Affairs, via a resolution issued by Sheikh Mansour bin Zayed, Deputy Prime Minister, to develop the UAE’s media ecosystem. Following the examples of Abu Dhabi Media Office and Dubai Media Office, the federal media office aims to align media governance strategy, with efforts to modernise media infrastructures and amplify national narratives on the global stage. The formation of the office reflected the increasing recognition across Gulf states of the media's strategic importance in nation branding, soft power projection, and economic diversification plans.
[Written and edited with the assistance of AI]
Read more about AI in media:
New Dubai AI initiative to support Arab media with AI (Middle East AI News)
SCAI and SMC to launch joint venture to transform AdTech (Middle East AI News)