AppyThings opens in Saudi to build AI-native digital infrastructure
Netherlands firm formalises presence after two years of on-the-ground operations
#SaudiArabia #DigitalTransformation – Netherlands-headquartered Google Cloud partner AppyThings has launched AppyThings Arabia, a new legal entity in Saudi Arabia. The move formalises the company’s legal status after two years of on-the-ground operations in the Kingdom. The office opening is driven by rising demand for the cloud, data and API integration foundations. AppyThings brings over ten years of international experience, a track record spanning more than 100 customers globally, and a regional workforce that has tripled over the past two years.
SO WHAT? – AI adoption at enterprise and government scale does not run on AI models alone: it runs on the integration layer beneath them. AppyThings builds the APIs, data pipelines and cloud architecture that connect systems, govern data flows and enable AI agents to operate safely within business processes. As Saudi Arabia accelerates its push toward AI-native government and enterprise services, demand for specialist partners with proven delivery capability in this space is growing rapidly. AppyThings aims to serve this demand.
KEY POINTS:
AppyThings, a Netherlands-based Google Cloud partner specialising in AI-native data and integration platforms, has established AppyThings Arabia in Riyadh. The launch follows two years of active in-country operations and reflects sustained demand from the company’s public sector, healthcare, financial services and telecommunications clients.
AppyThings has built a base of more than ten major customers across the region since beginning operations in Saudi Arabia, with its regional workforce tripling over the past two years.
Saudi Arabia ranked second globally in the World Bank’s 2025 GovTech Maturity Index, underscoring the scale and pace of the Kingdom’s digital government transformation.
The company’s core proposition is the integration layer that makes AI adoption possible at scale. As organisations accelerate deployment of AI agents within business processes, the ability to orchestrate, secure and control those agents depends on a well-governed integration architecture.
AppyThings was named Google Cloud’s Apigee Implementation Partner of the Year in KSA in 2025, reinforcing its credentials in secure, scalable API-led transformation and distinguishing it within a competitive field of Google Cloud partners operating in the Kingdom.
Saudi Arabia’s Cloud First policy has accelerated demand for AppyThings’ capabilities, requiring government entities to prioritise cloud-based solutions and creating a stronger foundation for the platform-led service delivery that AppyThings is built to support.
Ahmed Raafat has been appointed Country Manager for KSA as part of the expansion. Meanwhile, Shazali Taha has been promoted to Vice President for the Middle East, Turkey and Africa, overseeing broader regional growth across key markets.
AppyThings’ market development approach combines consulting, maturity assessments and phased implementation roadmaps, enabling organisations to build long-term digital capability. The company sees significant growth potential in Saudi Arabia over the next five years as the demand for AI, data and digital services continues to rise.
[Written and edited with the assistance of AI]