Digital services group TP opens AI Innovation Centre in Dubai
French digital services group to open innovation centres across GCC
#UAE #CoEs – French digital services group TP (formerly Teleperformance) has launched its first Middle East Innovation Centre in Dubai Internet City, aiming to advance AI-powered digital transformation across the GCC. Designed as a co-creation space, the Dubai-based hub will deliver immersive, scalable AI use cases tailored to local industries. It marks a key regional milestone for TP, whose global operations span 95 countries and 500,000 employees, and supports the UAE’s vision to become a global leader in AI-enabled service delivery and talent development.
SO WHAT? – TP first opened a presence in the UAE in 2015, together with a contact centre located in Dubai Internet City. The group has now identified the GCC as an area for accelerated growth, employing a dedicate CEO for the region last year. TP has also decided to ramp up its investment in AI, to create a portfolio of AI-powered digital services to improve customer experience management (CXM) and enhance customer experience. Dubai’s credentials as a regional digital services hub and a centre for AI innovation, make it the logical choice for TP’s new Innovation Centre.
Here are some key points about this story:
Paris-headquartered TP (formerly Teleperformance) has opened its first Innovation Centre in the Middle East at Dubai Internet City, the region’s largest technology and digital services hub.
The centre is designed to foster human-AI collaboration, using tools like design thinking labs, immersive tech, and real-world use cases.
TP has made AI core to its growth strategy, developing 200+ new AI projects last year, with plans to accelerate the development of AI in 2025. The group sees AI as key to reinventing digital business services.
Earlier this year signed a strategic partnership with Palo Alto-based Sanas, a real-time speech-to-speech solutions provider. TP will use Sanas AI software to ‘soften’ accents, enabling clearer communication.
The Dubai-based Innovation Centre is the first of several planned across the GCC as part of TP’s regional expansion. It supports transformation in key verticals including government, healthcare, retail, banking, and travel.
The centre features advanced equipment, including interactive 3D platforms, to showcase innovation in action.
TP aims to turn Dubai into a global hub for AI knowledge export, linking local ambition with private sector innovation.
TP’s global footprint includes operations in 95 countries, services in 300+ languages, and over 500,000 employees.
TP rebranded from Teleperformance in February and reported €10.28 billion in revenue in 2024, with growth driven by AI-enhanced services.
ZOOM OUT – TP’s Dubai Innovation Centre reflects the company’s sharpened focus on AI as the core driver of its digital services strategy in 2025. With new investments of €100 million earmarked for AI partnerships and the rollout of award-winning tools like TP Interact, the company is leading a shift from effort-led, to intelligence-led customer experience management. The solutions don’t just automate tasks, they also extract real-time business intelligence, delivering more value for global clients. As TP scales its GenAI-enhanced offerings, it maintains a “human-first” ethos, blending AI with emotional intelligence to ensure genuine customer engagement.
[Written and edited with the assistance of AI]