DOO secures $1.7 million to expand AI CX platform
Saudi investment firm Merak Capital leads DOO Seed funding round
#SaudiArabia #AIinvestment – AI-powered customer experience platform DOO has secured $1.7 million in Seed funding to accelerate product development and expand operations across Saudi Arabia and the Gulf. The Riyadh-headquartered startup, founded in 2024, already supports more than 50 enterprises in telecom, airlines, banking and e-commerce. The investment round was led by Saudi Arabia investment firm Merak Capital with participation from Plus VC and other regional investors.
SO WHAT? – This funding reflects the rapid growth of Arabic language AI solutions and their commercial importance in the Gulf. Enterprises in the region are demanding scalable, culturally aware customer support across digital channels, and the region’s investors have noticed. The $1.7 million, higher than average Seed funding raised by DOO is indicative of increasing investor appetite for AI venture deals and the latent potential in the market for Arabic AI solutions.
Here are some key details about DOO’s fund raise:
Riyadh-headquartered AI-powered customer experience platform DOO has closed a $1.7 million Seed funding round led by Merak Capital with Plus VC and other regional investors also participating. The company was founded in 2024 by technologists Ali Mohsen and Mohamed AlKhabbaz
DOO uses advanced natural language processing combined with Arabic linguistic expertise to deliver customer support tailored to regional dialects and cultural nuances.
The platform already serves more than 50 enterprises across sectors such as telecom, airlines, banking and e-commerce, delivering AI-powered interactions across WhatsApp, Instagram, websites and apps.
New investment will accelerate product development and strengthen integrations with customer relationship management systems and e-commerce platforms.
Expansion plans include scaling operations in Saudi Arabia and the wider GCC, aligning with Vision 2030 goals for AI leadership and digital innovation.
DOO’s localisation strategy has been a core driver of early adoption, addressing growing demand for personalised, culturally relevant customer service experiences.
The investment highlights rising confidence in the Gulf’s AI sector, with Saudi Arabia positioning itself as a regional hub for enterprise-grade AI adoption.
ZOOM OUT – Arabic-centric AI platforms have been in the spotlight this year as more and more Arabic language AI ventures get funded. Over the past few months, a number of funding rounds have been announced including: Arabic speech intelligence company Intella’s $12.5 million Series A round; AI voice startup Sawt’s $1 million pre-Seed funding; AI customer experience management (CXM) platform Lucidya’s record $30 million Series B funding round; and Arabic language conversational AI startup Wittify.ai’s $1.5 million Pre-Seed funding round/
[Written and edited with the assistance of AI]
Read more about recent Saudi AI startup funding rounds:
Arabic speech pioneer secures $12.5m Series A funding (Middle East AI News)
Saudi AI startup DEEP.SA secures $1.2m Pre-Seed (Middle East AI News)
Saudi AI voice startup Sawt raises $1 million funding (Middle East AI News)
Wittify.ai raises $1.5M Pre-Seed funding for Arabic AI (Middle East AI News)
Lucidya raises $30M in Saudi Arabia’s biggest AI round (Middle East AI News)