Egypt-born Tactful AI raises $1 million Pre-Series A
Tactful's agentic AI platform achieves 100x growth in enterprise usage
#Egypt #funding– UK-registered, Egyptian-born customer experience platform Tactful AI has raised $1 million in a pre-Series A funding round to build infrastructure for end-to-end, AI-driven customer experience execution through agentic AI capabilities. The round was co-led by UAE-based venture capital firm Foras AI and investment firm M Empire, with participation from deep-tech angel investors including San Francisco-headquartered mobile development platform Luciq co-founder Omar Gabr, Egypt-based semiconductor company Si-Bits founder Mohamed Samir, and Egypt-based telecommunications solutions provider Infinilink co-founder Ahmed Fakhry, as well as company founders Mohamed Elmasry and Mohamed Hassan. Founded in 2016, Tactful AI enables enterprises to transition from traditional automation to agentic execution, allowing AI agents to resolve customer requests end-to-end within defined operational controls, having achieved more than 100x growth in platform usage over the past 12 months.
SO WHAT? – The fundraise is evidence of growing investor confidence in Egypt’s AI solution sector, despite the ecosystem lagging behind Saudi Arabia and the UAE. Tactful AI’s product-market fit validation approach representing a more disciplined path than rapid-growth strategies that often dominate earlier venture cycles. The company’s focus on agentic AI for customer experience addresses enterprises’ need to move faster and personalise at scale without added operational complexity. Tactful is part of a fast-growing AI customer experience segment that has become popular with venture capital investors in the MENA region.
Here are some key points about the announcement:
UK-registered, Egyptian-born customer experience platform Tactful AI has raised $1 million in a pre-Series A funding round to build infrastructure for end-to-end, AI-driven customer experience execution through agentic AI capabilities.
The funding round was co-led by Foras AI and M Empire, with participation from deep-tech angel investors including Luciq co-founder Omar Gabr, Si-Bits founder Mohamed Samir, and Infinilink co-founder Ahmed Fakhry, as well as Tactful founders Mohamed Elmasry and Mohamed Hassan.
Capital from the pre-Series A round will be used to strengthen growth in the Egyptian market where Tactful AI has demonstrated strong enterprise traction, explore and validate new regional markets across Europe, Middle East, and Africa, and accelerate research and development to enhance agentic capabilities, scalability, and integrations.
The round builds on a previously announced $5 million investment in research and development over recent years, with plans to double that investment to $10 million over the next three years, whilst the company is targeting a Series A funding round within the next 12 months.
Tactful AI currently serves enterprise customers including Egypt-based appliance manufacturer Elaraby Group, Saudi Arabia-based insurance technology company Raneen, Egypt-based investment platform Lucky App, Egypt-based fintech valU, and Egypt-based logistics company Bosta, spanning retail, fintech, logistics, and consumer services sectors.
The platform enables organisations to turn customer data into action and empower teams to adapt quickly by transitioning from traditional automation to agentic execution. AI resolves customer requests end-to-end within defined operational controls, addressing enterprises’ pressure to personalise at scale whilst avoiding operational complexity.
Over the past 12 months, Tactful AI achieved more than 100x growth in platform usage driven by a focused strategy centred on product-market fit and close collaboration with a select group of enterprise customers, working hands-on with leading organisations to modernise customer experience operations.
ZOOM OUT – The founders' of Tactful AI reacquired the company in July 2025, after separating from Belgian business communications firm Dstny, which had acquired the company in 2022. The management buyback positioned Tactful AI to pursue an independent growth path with renewed focus on regional and international expansion, particularly in Saudi Arabia, the UAE, and Western Europe.
[Written and edited with the assistance of AI]