Jumia Egypt launches Arabic voice ecommerce

Intella-Jumia partnership powers voice commerce in the Egyptian Dialect

#Egypt #voicecommerce - Leading African e-commerce platform Jumia Egypt has partnered with AI voice startup Intella to launch the first Arabic language voice ordering system using Egyptian dialect, enabling customers to shop through natural speech commands via the Ziila intelligent assistant. The groundbreaking technology allows users to browse and purchase products by speaking naturally, eliminating typing and manual searches whilst targeting Egypt's preference for voice interaction over traditional navigation methods.

SO WHAT? - There is enormous potential for voice commerce, as conversational AI becomes more and more part of everyday live. However, the Middle East has yet to see voice commerce for Arabic speakers implemented at scale. The Jumia-Intella collaboration represents the first commercially deployed Arabic voice commerce system tailored specifically for regional Arabic dialects. Such technology could potentially transform how millions of Arabic speakers interact with digital commerce platforms.

• Jumia Egypt has partnered with AI voice startup Intella to launch the first Arabic language voice ordering system using Egyptian dialect, enabling customers to shop through natural speech commands via the Ziila intelligent assistant.

• Jumia Egypt is a leading e-commerce platform across 11 African countries.

• The new Ziila voice assistant achieves 95.7% accuracy across 25 Arabic dialects, enabling natural conversation-style shopping without requiring users to adapt their speech patterns or vocabulary for the system.

• Jumia users can now complete entire shopping transactions by sending voice messages, eliminating the need for typing, browsing, or manual product searches on the platform.

• The initiative targets users who prefer speaking over typing, potentially expanding access to e-commerce for segments of the Egyptian population who find traditional interfaces challenging to navigate.

• Jumia generated over $1 billion in gross merchandise value in 2022 and serves more than eight million customers across its African operations, providing significant scale for voice technology adoption.

• Founded in 2021, Intella is based in Cairo and Riyadh, specialising in Arabic speech-to-text technology. The company has built comprehensive datasets from conversations to power its AI engine's understanding of regional dialects.

[Written and edited with the assistance of AI]