Ma'aden saves 2,200 hours monthly with Copilot
Maaden adopts Copilot & Azure OpenAI Service to boost workforce productivity
#SaudiArabia #GenAI – Saudi Arabia’s state-owned mining company, Ma’aden is leveraging Microsoft 365 Copilot and Azure OpenAI Service to boost workforce productivity and drive its ambitious tenfold growth target by 2040. The company reports saving up to 2,200 hours monthly, with AI assisting in document drafting, data analysis, and automating routine tasks. Ma’aden’s digital transformation strategy focuses on maximising efficiency while tripling its workforce, ensuring AI-driven innovation remains a cornerstone of its expansion plans.
SO WHAT? – Ma’aden is one of a growing number of Arab organisations that, enthused by the breakthrough potential of Generative AI, have adopted enterprise-wide integration of Microsoft Copilot. Other recent announcements include Dubai Electricity and Water Authority’s integration of Copilot across its organisation, and a Microsoft agreement with the government of Kuwait, which ains to implement Copilot across government entities. Ma’aden’s sees the Microsoft 365 Copilot implementation as strategic, helping to drive corporate efficiency without significantly increasing the company’s headcount.
Here are some more details about this implementation:
The largest mining company in Saudi Arabia, Ma’aden, has implemented Microsoft 365 Copilot and Azure OpenAI Service across its enterprise in an effort to boost workforce productivity and drive 10X growth by 2040.
Ma’aden claims that the Copilot implementation saves up to 2,200 hours monthly, while its workforce benefits from AI automation, streamlining repetitive tasks like email drafting, report generation, and content summarisation.
As of January 2025, Ma’aden had logged some 36,600 employee interactions with Microsoft 365 Copilot.
Ma’aden aims to triple its workforce but prioritises AI-driven productivity to meet its 10X growth targets, without the equivalent increase in headcount.
The company has also used Microsoft’s Copilot Studio to develop specialised AI agents for governance and policy-related queries.
In addition, Copilot assists in minute-taking and action item tracking, ensuring more efficient decision-making.
Company leaders underwent training to encourage AI adoption across departments, while a team of early adopters was formed to act as GenAI champions within departmental teams.
Ma’aden plans to empower employees to create their own AI agents for tailored automation needs and so inspire further innovation.
ZOOM OUT – Ma’aden has dramatically accelerated its digital transformation since launching its first company-wide digitisation programme in 2018, aiming to become a data-driven organisation. The company is integrating AI, big data, IoT, and digital twins across its operations, leveraging cutting-edge solutions to enhance efficiency. Ma’aden uses AI to predict mineral reserves, manage cybersecurity, and develop predictive data models. It also uses such innovations as 'smart helmets' for real-time employee monitoring and smart sensors in industrial vehicles to track both operators and equipment performance. With a strong foundation in digital innovation, Ma’aden is well-positioned to expand its use of AI and robotics in the coming years.
[Written and edited with the assistance of AI]
Read more about Ma’aden’s technology:
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