The 82% culture-enabled adoption rate is remarkable, but the data access gap (only 29% with full integration) reveals the real adoption barrier: mindset shifts without infrastructure readiness. How are Middle East leaders addressing this infrastructure-culture alignment to move beyond early-stage experiments?
Brilliant insight: culture IS the adoption lever. But I'd add a layer—82% of leaders say culture enables AI, yet most haven't surfaced what AI means for role identity. When a demand-generation person adopts AI, they're not just using a tool; they're asking "what's my new value?" The organizations ahead aren't just culturally open to change—they're helping people navigate identity shifts first. That's where the real friction lives.
The 82% culture-enabled adoption rate is remarkable, but the data access gap (only 29% with full integration) reveals the real adoption barrier: mindset shifts without infrastructure readiness. How are Middle East leaders addressing this infrastructure-culture alignment to move beyond early-stage experiments?
Brilliant insight: culture IS the adoption lever. But I'd add a layer—82% of leaders say culture enables AI, yet most haven't surfaced what AI means for role identity. When a demand-generation person adopts AI, they're not just using a tool; they're asking "what's my new value?" The organizations ahead aren't just culturally open to change—they're helping people navigate identity shifts first. That's where the real friction lives.