Red Sea Global deploys SAP Joule AI copilot for HR
SAP's Joule Copilot to transform Red Sea Global HR for 10,500 employees
#SaudiArabia #AIassistants - Saudi Arabia real estate developer Red Sea Global (RSG) has become the first organisation in the Middle East and North Africa region to deploy SAP's AI-powered Joule Copilot across the group’s human capital management functions. The deployment will ultimately benefit around 10,500 employees across RSG's core business units and subsidiaries, with the AI system automating job description creation, candidate screening and performance management processes. The rollout represents a significant milestone in the property developer’s four-year strategic partnership with SAP.
SO WHAT? - As one of the first such implementation in the world, Red Sea Global’s adoption of SAP Joule Copilot typifies the proactive approach to Generative AI platforms of Saudi enterprises. Large organisations in the kingdom are pioneering AI platforms at scale to drive productivity, efficiency and business gains beyond incremental improvements. The Red Sea Global deployment of SAP Joule is sure to become a much watched deployment, as other SAP customers in Saudi Arabia consider similar projects.
Here are some key points about the implementation:
Saudi Arabia real estate developer Red Sea Global (RSG) has become the first organisation in the Middle East and North Africa (MENA) region to deploy SAP's AI-powered Joule Copilot across all human capital management functions.
The AI deployment will benefit approximately 10,500 employees across RSG's core business units and multiple subsidiaries when fully implemented.
The projects initial focus targets three high-impact HR areas: automated job description creation, streamlined candidate screening processes, and enhanced performance management capabilities.
Joule operates through natural language prompts within SAP SuccessFactors, enabling HR professionals to automate routine processes and accelerate decision-making.
Red Sea Global plans to extend Joule's capabilities into additional SAP systems including ERP and digital procurement as part of broader strategy.
The deployment builds on RSG's four-year technology partnership with SAP, encompassing cloud-first digital ecosystem and supporting sustainable development goals (SDGs).
RSG's diversified portfolio includes luxury tourism destinations The Red Sea and AMAALA, plus infrastructure projects including Al Wajh Airport refurbishment.
The implementation aligns with Saudi Arabia's Vision 2030 economic diversification programme, with RSG serving as a Public Investment Fund cornerstone company.
ZOOM OUT - Joule is SAP’s new generation of enterprise AI copilot that operates across multiple business applications, providing always-on assistance through natural language interactions and autonomous task execution. Unlike traditional AI tools, Joule is grounded in company-specific business data and can proactively assist employees across finance, procurement, supply chain, HR, sales and marketing functions whilst automating complex multi-step workflows. The technology enables organisations to accelerate business processes by up to 90% in HR tasks and 14% in consulting projects, positioning it as a comprehensive productivity enhancement platform rather than a single-function AI assistant.
[Written and edited with the assistance of AI]