Salesforce launches Agentforce AI agents in Arabic
alesforce brings Arabic support to autonomous AI agents
#UAE #AgenticAI - US enterprise software company Salesforce has announced the UAE launch of Agentforce in Arabic, bringing autonomous AI agent capabilities to Middle East organisations. The update enables organisations in the region to deploy Agentforce’s Service Agent and Employee Agent platforms with native Arabic language support across customer service, employee productivity and operational workflows, with 24/7 availability for handling high-volume tasks. The launch supports UAE national priorities, allowing the delivery of citizen services in Arabic, whilst using autonomous agents to handle repetitive work alongside human employees.
SO WHAT? - The Arabic language launch addresses a fundamental barrier to AI adoption in the Middle East region. Language compatibility has limited deployment of autonomous agents, despite ambitious government goals to adopt AI, particularly concerning technologies from global vendors. The introduction of native Arabic support for Agentforce is a big milestone for Salesforce in the region, opening up its new Agentforce platform to customers that need to deliver customer services in the Arabic language.
Here are some key points about the Arabic launch:
Salesforce has launched Agentforce in Arabic, with immediate availability for Service Agent and Employee Agent platforms, marking the first native Arabic language support for the company’s autonomous AI agent suite. The company promises additional Arabic-enabled agents to follow.
The Arabic-enabled agents allow UAE organisations to deliver customer and citizen services in Arabic with 24/7 availability, whilst handling high-volume repetitive work autonomously and empowering Arabic-speaking employees through intelligent digital assistants integrated into workflows.
Agentforce Service provides a comprehensive platform for customer service delivery across multiple channels. Organisations can use AI agents to reduce costs and close cases faster via proactive support based on real-time customer data, whilst enabling collaboration between human representatives and AI agents.
Employee Agent functions as a personal digital assistant that proactively takes actions to assist employees beyond information provision. The agent integrates into work environments like Slack and mobile devices to manage meetings, update opportunities, assist with onboarding and prepare customer summaries.
The Arabic language expansion of Salesforce’s AI products targets government entities, private-sector organisations and businesses serving local communities across the UAE and wider Middle East. Arabic-enabled AI also aligns with national priorities for AI adoption and digital-first government.
The launch builds on Salesforce’s broader investment across the Middle East region, where demand for trusted AI, secure digital infrastructure and modern customer experience platforms continues to accelerate among government and commercial organisations.
ZOOM OUT - Salesforce unveiled Agentforce in 2024 as a groundbreaking suite of autonomous AI agents designed to augment employees across service, sales, marketing and commerce functions. The company set an ambitious vision to empower one billion agents by the end of 2025. The platform has since evolved through major updates, with Agentforce 3 launched in June 2025 introducing enhanced observability, interoperability through Model Context Protocol support, and over 100 pre-built industry actions.
[Written and edited with the assistance of AI]
The timing on native Arabic suport for Agentforce makes sense given how much UAE is investing in AI infrastructure. The part about autonomous handeling of high-volume tasks sounds practicl for governemnt services. How are you seeing the adoption play out with actual enterprise customers in the region?