Halo AI raises $6 million to transform brand-creator collaborations
Raed Ventures and Shorooq lead funding for Halo AI growth
#UAE #funding - Halo AI, a Saudi Arabia-based AI-driven platform transforming brand-creator collaborations, has raised $6 million (AED 22m) in a Seed funding round led by Raed Ventures and Shorooq. The funding will support Halo AI’s expansion beyond Saudi Arabia to Dubai, Kuwait, followed by rapid scaling across MENA, Europe, and North America., leveraging its 97% campaign success rate and real-time AI optimisation.
SO WHAT? - Halo AI is addressing inefficiencies in the creator economy, a market expected to surpass $100 billion globally. With its AI platform reducing manual workflows by 80% and enabling campaigns to launch in just 15 minutes, the company is poised to redefine brand-influencer partnerships. The level of funding secured by Halo AI is relatively high for a seed round of an AI software platform, compared to regional norms, and so will be seen as a significant validation of startup’s platform and management team.
Here are some key facts about Halo AI and the fund raise:
Halo AI raised $6 million in a Seed funding round led by Raed Ventures and Shoroo, after winning the 1 Billion Pitches competition during the 1 BIllion Followers Summit held in Dubai this week. The competition announced AED 50 million ($14m) in funding commitments, including Halo AI.
Founded in 2024, Halo AI uses artificial intelligence to pair brands with nano- and micro-influencers, fostering authentic connections. The platform claims a 97% campaign completion rate, far above the 65% industry average.
The startups founders include ex-leaders from Snapchat, Microsoft, and Airbnb.
The Halo AI system eliminates 80% of manual tasks and reduces brief-to-live times to 15 minutes for advertisers.
Meanwhile, Halo AI guarantees influencer payments within 72 hours, which is unprecedented in the Middle East and North Africa (MENA) region.
In December, Halo AI came out of ‘stealth mode’ and launched its platform in Saudi Arabia, onboarding brands like Kitopi, ToYou, and Syarah, which report a high return on ad spend (RoAS).
ZOOM OUT - The creator economy is undergoing a seismic shift, with brands increasingly valuing authentic connections over mass outreach. In the MENA region, the growth of influencer marketing is accelerating, supported by innovative AI platforms like Halo AI. As brands seek more efficient, scalable solutions, Halo AI’s model could set a precedent for the global market, aligning with rising trends of personalisation and agility in marketing campaigns.
Read other startup funding stories:
MilkStraw AI raises $600k in pre-Seed round (Middle East AI News)
OmniOps secures $8 million to scale AI infrastructure (Middle East AI News)
Intelmatix reveals region's biggest AI Series A Round (Middle East AI News)
Wa'ed Ventures backs aiXplain's $6.5m pre-series A raise (Middle East AI News)