Presight to develop smart platform for UAE Media Council
Presight wins UAE Media Council contract for media content oversight platform
#UAE #media - The UAE Media Council has contracted Presight, the nation's leading AI-powered big data analytics company, to develop an advanced platform for regulating media content prior to publication. The Unified Media AI and Analytics Platform will provide AI-driven oversight of books, films, artworks and other media content across the UAE, ensuring compliance with national laws, values and standards. The initiative, announced at the 'Make it in the Emirates' event on May 21, aims to digitise and streamline previously manual content review processes while maintaining cultural and ethical standards.
SO WHAT? - This represents one of the world's most sophisticated government-led implementations of AI for media regulation, positioning the UAE at the forefront of content governance. By replacing manual reviews with AI-powered analysis, the system promises to enhance decision-making, accelerate approvals processes, while maintaining consistent application of standards.
Presight has been awarded the contract to develop an advanced platform for regulating media content prior to publication, by the UAE Media Council. The ADX-listed company majority-owned by Abu Dhabi-based G42, will leverage its expertise in big data analytics and AI to develop the system.
The Unified Media AI and Analytics Platform creates a single environment for analysing, inspecting and validating media content before public release, covering diverse formats including books, films and artworks.
Previously manual inspection and licensing processes will be digitized, reducing review cycles, improving consistency of evaluation, and strengthening communication channels between regulators and stakeholders.
The platform aggregates disparate datasets from agencies and licensing bodies across the UAE media ecosystem, enabling centralized, data-driven regulatory decisions.
The platform aims to enhance understanding of audience trends, improve transparency, and future-proof media policy through the application of artificial intelligence.
The system will facilitate collaboration between federal and local authorities, free zones, and international partners to maintain the UAE's position in digital transformation and global media leadership.
The initiative aligns with the UAE Strategy for Government Services, emphasizing digital excellence in service of the public through integration of real-time data analytics with regulatory tools.
ZOOM OUT - The UAE Media Council project is the second media-related contract win to be announced by Presight this month. Earlier this week, the UAE's National Media Office awarded Presight a contract to develop a strategic AI platform providing real-time insights on the country's media ecosystem and narratives. That initiative focuses on analysing sentiment across billions of daily media data points using sovereign generative AI capabilities, helping to secure the UAE's media ecosystem and align messaging with national priorities. The two contracts begin to position Presight as a key player in AI platforms for national media governance.
[Written and edited with the assistance of AI]
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