FAB partners with Presight on AI-Driven banking strategy

Partnership targets growth intelligence and resource optimisation

FAB building (Image credit: Emirates News Agency)

#UAE #banking - Abu Dhabi-headquartered First Abu Dhabi Bank (FAB) has appointed G42’s AI and big data analytics company Presight to deploy advanced artificial intelligence and data analytics solutions across customer intelligence, resource planning and commercial growth operations. The contract builds on successful pilot programmes and proof of concept initiatives already delivered by Presight. The partnership will integrate multi-source economic, sectoral and firmographic data into AI-powered analytics platforms to identify high-potential corporate and institutional clients. Meanwhile, Presight will work to optimise FAB’s branch and ATM network through geospatial and econometric analysis.

SO WHAT? - The FAB deal is one of a growing number of collaborations in the financial services sector announced by Presight. It is also indicative of the intent of the UAE banking sector to capitalise on existing digital investments and embed AI across core operations. FAB, which holds total assets of AED 1.38 trillion ($376 billion) as of September 2025 and operates across more than 20 markets, is positioning itself as a forward-looking institution capable of harnessing AI responsibly and at scale. The deal also builds on FAB’s comprehensive digital transformation strategy and partnerships with Microsoft, Oracle and other leading tech firms.

Here are some key points about this announcement:

• First Abu Dhabi Bank (FAB) has appointed Abu Dhabi-headquartered AI and big data analytics company Presight to deploy advanced AI and data analytics solutions across customer intelligence, resource planning and commercial growth operations.

• Presight’s Applied Intelligence framework will support FAB across two priority areas: growth intelligence systems that generate ranked opportunity lists and geospatial heatmaps for relationship managers, and resource planning analytics that optimise physical infrastructure including branch and ATM network placement.

• The growth intelligence platform integrates multi-source economic, sectoral and firmographic data to enable FAB to identify and engage high-potential corporate and institutional clients. AI-powered systems will also be used to improve precision, speed and strategic alignment across commercial teams.

• Resource planning capabilities will apply geospatial and econometric analysis to inform strategic decisions on network coverage, enhance accessibility, reduce cost-to-serve metrics, and ensure physical infrastructure alignment with evolving customer demand patterns and trade flows across FAB’s operational footprint.

• The new agreement expands upon previous Presight pilot deployments at FAB that demonstrated impact. Both organisations are now deepening collaboration to embed AI across client engagement, credit assessment, operational forecasting and strategic planning functions.

• The partnership reflects Presight’s role in applying sovereign-grade AI to enhance resilience, efficiency and customer experience across financial services whilst contributing to the UAE’s ambition to become a global hub for intelligent, data-driven innovation in banking.

• FAB is ranked amongst the world’s largest banking groups with operations spanning more than 20 markets globally, holds credit ratings of Aa3/AA-/AA- from Moody’s, S&P and Fitch respectively, and maintains an MSCI ESG rating of AA whilst ranking in the top 6% of banks globally by Refinitiv’s ESG Scores.

ZOOM OUT - Presight has made significant inroads into the banking sector, announcing multiple high-profile collaborations announced throughout 2025. Last week the company signed a memorandum of understanding with HSBC UAE to deploy AI solutions across risk and compliance, human capital intelligence, and client acquisition. Presight has also partnered with the UAE Central Bank-backed Emirates Institute of Finance Innovation Hub alongside HSBC and Al Maryah Community Bank to develop AI use cases for financial services. Most significantly, Presight launched a joint venture with the UAE Central Bank to develop and maintain critical financial market infrastructure. With the signing of FAB, the largest bank group in the UAE by total assets, Presight has the opportunity to establish itself as a strategic AI partner for the UAE’s banking ecosystem.

[Written and edited with the assistance of AI]

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