Morocco's Hypeo AI begins Pre-Seed fund raising
Renew Capital backs Hypeo AI influencer marketing platform
#Morocco #funding - Casablanca-based startup Hypeo AI has secured Pre-Seed investment from pan-African investment firm Renew Capital to accelerate growth of its artificial intelligence-powered influencer marketing platform. Founded by Meriam Bessa, Oussama Sekkat and Salah Eddine Mimouni, the company implifies influencer marketing, connecting brands with human and AI-powered creators within minutes. Hypeo AI delivers end-to-end campaign workflows with smart matching, pricing insights and real-time performance tracking, whilst also eliminating influencer marketing challenges such as manual processes and multiple tools.
SO WHAT? - The Renew Capital investment in Hypeo AI provides more evidence that digital marketing and ecommerce sectors are one of the Middle East and Africa’s sweet spots for AI startups. The startup aims to support the region’s fast-growing influencer marketing, simplifying the process for agencies and influencers. Hypeo AI is also the creator of Moroccan virtual influencer Kenza Layli, which was nominated for Miss AI 2024 and received global media coverage.
Here are some key points about this announcement:
Casablanca and New York-based startup Hypeo AI has secured Pre-Seed investment from pan-African investment firm Renew Capital to accelerate growth of its AI-powered influencer marketing platform across the Middle East and Africa.
Hypeo AI connects brands with human and AI-powered creators within 15 minutes. The platform offers smart matching, pricing insights and real-time performance tracking to replace manual campaign management processes.
The Moroccan AI startup’s co-founders are CEO Meriam Bessa, CTO Oussama Sekkat and COO Salah Eddine Mimouni,.
Hypeo AI also develops AI Meta Humans such as the virtual influencer Kenza Layli, who has attracted over 200,000 followers and received nomination as Miss AI 2024 finalist in the global competition celebrating AI-powered creators.
The investment supports platform expansion, creator and brand onboarding, and development of a consumer-facing AI coaching companion targeting wellness and lifestyle users for broader market reach.
Global influencer marketing contributed to social media becoming the world's largest advertising channel in 2024, surpassing paid search with $247 billion spend projected to reach $267 billion by end-2025.
Pan-African investment firm Renew Capital operates across 13 countries with over a decade of continental investing experience, focusing on technology-enabled founders pursuing Africa's development opportunities.
[Written and edited with the assistance of AI]
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